I'm Chet. I'm the youngest realtor in my firm but am already building a growing clientele through smart use of tools, hard work and a winning personality.

If the famous maxim for real estate is "location, location, location", I knew that to quickly build my career in a very competitive industry, I would have to "focus, focus, focus" -- that is, pick a unique specialty and excel at it.

I decided my focus would be the most under-served set of customers in my town: out-of-town buyers, whether they were families looking to relocate from out-of-state, or simply remote investors. I knew that KeepandShare could give me unique and ideal support for bringing people together over the internet; in this case, tying my prospective buyers close to me by sharing and discussing a variety of information online using KeepandShare's Discuss application . I'm notified whenever they post a new message in the discussion so I can respond quickly, without having to be online and in IM all the time.

Every time I meet a prospective new customer, that very same night I create a free KeepandShare account for the customer and share promising listing sheets. The information is highly secure, and no customer can see the other's information or discussions. It's all "one-on-one" between me and the buyer, which is the way I want it, as my goal is to deliver the highest level of personalized service possible.

Lastly, I love the way my clients can access my unique web presence via my Share Page, which not only has a page of unique photos and text describing my services, but then also shares a couple dozen really useful documents I created for my buyers. It's a private reference library I share only with them. These documents contain the latest information on the local market, school districts and more. Customers simply type "chetlarkin.KeepandShare.com" into their web browsers and they are getting support from me they can find no where else.

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