While the Kanken is still a Scandinavian icon, its popularity grew beyond Scandinavia and began to reach the United States. In 2007, the company's son Ake Nordin took over the brand, and began placing Kanken backpacks in trendy stores across the US. The backpacks quickly gained attention and were featured in blogs and magazines. Soon, the brand was being marketed by celebrities like Madonna's son. Several famous names have been photographed carrying the backpack. Even David Banda, the legendary percussionist, owned a forest-green Kanken square backpack.
When it comes to durable backpacks, Fjallraven has plenty to offer. Their Ravenn 28 Kanken packs feature Fjallraven G1000 HeavyDuty Eco fabric for added water-resistance and durability. The materials are also lightweight, making them a great choice for school kids. They also feature a padded seat for added comfort and secure storage of lunch items.