The brand's social media presence is impressive. In addition to its website and social media accounts, it has a thriving Facebook page. The company's Facebook page regularly features the hashtag #gymshark. The company has also created a separate community group on Facebook. The Facebook group is devoted to strengthening the bonds between the brand and its fans. The community page allows members to share their fitness journeys and meet other Gymshark members.

Aside from its innovative products, the company is also a social media powerhouse. With over three million followers, the brand has become a major force in the fitness industry. It has a unique business model that merges the social interaction of consumers and their intent to purchase. The website was launched in 2012 and the company has remained in the UK ever since. Its success is due to its cult-like status that it has earned.