The company's founders aimed to make their shoe durable and comfortable. It has sold over 300 million pairs. This is a large amount of footwear, especially for a shoe brand.
However, royal blue Crocs are not cheap. The cost of producing these shoes is high, so the average store must charge a bit more.
Some people also choose to customize their Crocs. For example, some add gems to their shoes for special occasions. Others opt for a blinged design, which can add to the price of the shoe.