Are you looking to start a print on demand business selling customized children’s apparel? Figuring out how to accurately price your products can be confusing but is a very important piece of the puzzle!

Pricing is key for achieving steady sales and profits without pricing yourself out of the market. When setting prices for print on demand kids’ clothes, there are several factors to keep in mind.

In this article, we’ll explore top tips on calculating ideal pricing for POD children’s clothing to maximize success!

What is Print on Demand?

Print on demand, commonly abbreviated “POD”, means products like t-shirts, onesies, and hoodies are printed one at a time when ordered. There’s no need for big upfront inventory!

POD uses super fast printing technology to produce individual items, making it low financial risk and easy to get started selling print on demand kids clothing.

Popular POD companies for kids apparel like Printful and KidsBlanks handle fulfilling orders while you focus on fun stuff like graphics and social media promotion.

How POD Product Pricing Works

With print on demand, the company producing the items sets base prices for each product type, size variant, color, etc.

As the designer and seller, you choose your markup above those base rates based on what you think is reasonable for customers to pay.

Aim for a 100-200% markup as a good starting point. So if a toddler tee costs $10 to produce through POD, selling it on your online shop for $20-30 would be smart.

Read more: What is Print On Demand for Kids' Clothing?

Typical POD Kid’s Clothing Product Prices

To pick the best margins, start by looking at common base prices for popular children’s apparel from leading POD companies:

• Onesies - $8-$15
• Baby beanies - $7-$12
• Toddler t-shirts - $8-$15
• Kids’ hoodies - $12-$25
• Socks (4 pack) - $10-$16

Factors that Impact Pricing Decisions

When deciding exactly what to charge for your adorable printed onesies and kid tees, keep these key factors in mind:

• Production Costs
• The Type of Item
• Design Complexity
• Competitor Prices
• Profit Goals
• Perceived Value

Let’s explore how each aspect should influence your pricing strategy for success!

Factor #1 - Production Costs

The production costs set by POD suppliers impacts how much margin you can make. Making 200% markup on a $15 toddler tee may push the price too high.

Review base prices for producing children’s items on Printful, Printify, SPOD, Gelato and other sites. This gives you an idea of reasonable retail cost range.

Factor #2 - The Type of Item

Some products are perceived as more valuable by parents and gift-buyers. This allows room for higher pricing.

For instance, baby keepsake gifts like custom hand-stamped birth stats plates may retail for $50 while socks would stay under $25.

Type of garment also matters. Sweatshirts and hoodies can demand higher prices than basic t-shirts made from similar materials and printing methods.

Know your production costs but also typical pricing for certain children's items when calculating margins.

Factor #3 - Design Complexity

Elaborately designed pieces often come with higher price tags, especially hand-drawn specialty illustrations.

For simpler phrases and graphics, keep prices modest. Price according to the time and skill invested in each concept.

However, also avoid underpricing yourself, even for easy designs! Remember that you’re providing a customized, personalized product.

Factor #4 – Competitor Prices

Speaking of competition, scoping out what similar shops charge for analogous products is essential.

Search Etsy, Amazon Handmade, and other POD kids’ clothing marketplaces for pricing benchmarks. See what custom baby gear and youth apparel goes for.

Making your products a better value can help attract sales. But don't undercut yourself too much either. Find the sweet spot!

Factor #5 - Profit Goals

What are your sales and profit targets? Price accordingly!

If mostly producing easy designs with room for volume sales, lower margins to encourage purchases may work.

For more complex creations made in smaller batches, set prices to recoup your time investment in each order. Find your minimum to make the effort worthwhile.

Factor #6 - Perceived Value

Sometimes parents will happily pay more for customized kids’ items due to their uniqueness and meaningfulness.

For example, a custom Christmas onesie made specially for baby’s first holiday may hold more sentimental value to a parent vs. a basic bodysuit.

Lean into gift potential and what makes your products special when pricing. Don’t automatically assume buyers will only want bare-bottom bargains!

Read more: https://www.dibiz.com/flowerwallpaper039

Best Practices for Profitable POD Kid's Clothing

Using the above tips to find the pricing sweet spot takes some savvy trial and error. Here are some overarching best practices to make sure your print on demand children’s apparel line stays profitable:

• Determine your minimum acceptable margin per item and hold firm to that threshold
• Calculate exact production costs for each product type and size before setting prices
• Research competitor pricing but have confidence that your custom designs hold unique value
• Consider perceived value of certain meaningful keepsake items for infants and toddlers when pricing
• Review and adjust occasionally as needed based on sales trends and production costs

Pricing your POD products profitably does require attention to detail. Avoid simply guessing without considering all the key factors!

Do the legwork to calculate pricing wisely. This ensures achieving your income goals per order while keeping prices reasonable for parents.

Read more: https://solo.to/kidsclothing

Price Your Designs for Success!

We covered a lot of ground on figuring out pricing for print on demand children’s apparel and gifts!

To recap, weigh production costs and profit margin needs against competitor pricing and perceived value when doing your calculations.

Confidently convey what makes your designs special through thoughtful pricing strategies. This ensures achieving a healthy balance of sales volume and profitability over the long run.

Remember, selling customized products means they hold emotional connections that parents are often willing to pay a little extra for!

Follow these tips to successfully walk the pricing tightrope, avoiding leaving money on the table or pricing yourself out of the market.

Now that you know how to determine pricing, it’s time to start uploading those great designs and watch your POD kids clothing shop take off!