One challenge many women face is choosing the right makeup for a professional environment. It can be difficult to know how little or how much makeup is acceptable for professional settings. Yet makeup can be important. A 2011 Harvard study showed that women who wear makeup - but not a ton of it - are considered more competent, likable, and trustworthy. This guide will help you create a makeup look suitable for any professional setting.
- Preparing the Appropriate Makeup Regimen
Consider yourself and your way of life. Are you someone who wears makeup regularly? Or are you just getting started? Do you want to wear makeup in a professional setting or do you feel you have to? Even though there is research showing that women who wear makeup at work are often perceived as more competent and likable, this isn't a hard and fast rule. Lots of high-powered women don't wear makeup in a professional setting and have not been taken less seriously. So do what feels best to you and what you feel comfortable doing.
- Think about what kinds of makeup you're interested in wearing. Foundation? Concealer? Mascara? Eyeshadow? Lipstick? Blush? The world of makeup is a big one, so think about what exactly you want to highlight, as you may not want to be putting on a full face every day. Ask yourself which features you want to accentuate and enhance.
- Remember that look needs to stand the test of time; you don’t want to have to keep retouching your look when you have to dash from meeting to meeting.
- Consider how much of a luminance contrast you would like. Luminance contrast refers to how much the eyes and lips stand out compared with skin. Recall the old fairy tale of how Snow White’s lips were as red as blood, and her skin was as white as snow? That's the luminance contrast in action! This concept is still popular today; recent research has shown that makeup makes women appear younger by increasing the contrast between facial features (like eyes and lips) and skin tone.
- Know what kind of professional setting you are in.
A CEO might wear different makeup to work than a bar owner, and it's important to stay setting-appropriate.
- Decide whether your professional environment is conservative (very formal, a suits-and-pantyhose kind of setting), business casual (less conservative but still buttoned up and professional), or casual (no dress code or standard). If you're in the last category, then you don't really have to worry - you can do your makeup however you want! Nevertheless, the suggestions below may give you some fun things to consider or try.
- Look at respected individuals around you in your field, and see what kind of makeup they wear on a daily basis.