In line with its rebranding effort, HARTTER | MANLY is launching a new website to bring its bespoke custom design closer to its high end customer base. HARTTER | MANLY aims to create a one-of-a-kind tailoring experience ideal to modern gentlemen. The company’s hybrid method fuses custom-made craftsmanship and the speed of made-to-measure. Every piece is handcrafted to the client’s unique style and size, and it is very much different from a typical off the rack garment.
Founded in 2015 as Manly Collections, HARTTER | MANLY’s rebrand is really a revitalization of the company to a full blown brand. With its goal to fully scale and build the brand nationwide, the company has grown to 30+ one on one appointments per month. With its multitude of appointments from different cities, the company is in the process of hiring stylists in major metropolitan markets for them to be able to cater to a growing customer base.
Headquartered in Minneapolis, MN, HARTTER | MANLY carries over 3,000 premium fabrics and perform over 26 measurements for clients to construct 1 of 1 top of the line garments. The new website will provide a subset of the season’s top of the line fabrics and will be limiting the measurements down to be more user friendly online. This is to ensure that the process is fully streamlined while providing clients with ease of use and selection. From design selection, initial measurement, to checkout, the process will only take about five minutes.
With the launching of the new website, HARTTER | MANLY created insight into the process and made it completely transparent online. “H|M dissected the custom menswear industry and reengineered it to align with today's digital age,” said Eric Hartter, Co-Founder, Designer, and CEO for the company. “In addition to creating 1-of-1 custom garments, the menswear industry has always been about providing an experience. That hasn't changed. We just try to be cognizant of our clients' time. Not everyone wants to sit down and enjoy a scotch during their fitting,” Hartter added.
With its transparency and customization functionality online, HARTTER | MANLY is the first of its kind to perform the same service for high end garments where mass production is not in the list of options. With reliable manufacturers providing premium fabrics from Italy & England, HARTTER | MANLY has become an established brand for custom tailored, made-to-measure suits.