Gobi-Dri, run by Missy Marlar and Lauran Long, is willing to provide a solution to an acute problem athlete all over the world currently face. Function and fashion hardly go hand in hand in the sporting world. The sportswear has to be functional and comfortable for athletes, but it is always great to put some fashion into it.
Gobi-Dri is a new local business opened by two tennis partners. Being tennis players themselves, Missy and Lauran have recognized the problems faced by athletes, especially tennis players. They have decided to come up with a solution themselves.
Gobi-Dri provides athletes with exclusive performance wear. Every tennis player remembers that one shot they’ve missed due to sweaty hands. And when it comes to tennis, missing one shot might be enough to shift the momentum and cost the entire match. But with merchandise from Gobi-Dri, such situations can be avoided quite easily.
Skirts and shorts made by Gobi-Dri have absorbent panels that take away the moisture generated due to sweating. The product is advanced, and has purpose. You will not even have to depend too much on your towel either.
The best part about Gobi-Dri is the prices of the products are quite similar to the price of regular tennis merchandise. That means the customers will receive quite a few additional services from the company’s apparel without paying for them. Using this unique selling point, Gobi-Dri will go a long way in near future.
Gobi-Dri merchandise will create some fuss among the athletes as well. As sweaty hands will no longer be an issue if products from Gobi-Dri are used, the athletes will use them for enhancing their own performance. Those who will use Gobi-Dri merchandise, will hold a significant advantage over their opponents.
The athletes who won’t use the sweat absorbent shorts and skirts will be in the threat of losing more matches against opponents who have that advantage. As a result, it will encourage a large pool of athletes to start using Gobi-Dri products on a regular basis.
Gobi-Dri will likely start entering other sports merchandise niches in the future as well. Every sport has some unique problems faced by the athletes, and they are continuously looking for solutions. The solution Gobi-Dri came up regarding tennis is a brilliant one, and don’t be surprised when they do something similar for other sports too!
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