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 Developing a marketing plan

Developing a Marketing Plan



Location:  Online


This module was created in cooperation with the U.S. Commercial Service and is the third chapter of the book A Basic Guide to Exporting. In this module, we will cover: How to formulate a marketing strategy; researching foreign markets; researching the market through government agencies; researching the market through development agencies; and researching the market by region. A case study on the company Vellus Products is also included.


Creation date: Jun 14, 2012 6:24 pm     Last modified date: Aug 27, 2012 12:18 pm   Last visit date: Dec 25, 2016 7:51 pm     link & embed ?...
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