The global food colorants market is estimated to grow at a CAGR of nearly 5.6% during the forecast period. There is an increasing competition in the food colorants market and therefore, the market players are focusing on strategic initiatives, such as mergers and acquisitions, geographical expansion, and product launches to expand the range of their products and geographical reach. Most of the market players are increasing their range of natural food colorants owing to its emerging applications in the food and beverage products. Natural food colorants have potential health benefits which resulted in a major shift of food and beverage manufacturers to add natural colorants to increase the sale of their products. The major providers of natural food colorants include Sensient Technologies Corp., Chr. Hansen Holding A/S, and BASF SE. Some key strategic initiatives adopted by the market players comprise-
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The company is strengthening its coloring foods manufacturing capacity in Europe to deliver its customers with vibrant colors that will support to reduce ingredient lists. Owing to the Naturex acquisition by the Givaudan group, the category of natural colors has become a major development area of business growth for both companies. Blue food will develop a brand that delivers a new enjoyable and surprising experience for food and beverage products ranging from confectionery to cake decoration, ice-cream to juice drinks, and dietary supplements.
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Global Food Colorants Market- Segmentation
By Product Type
Global Food Colorants Market– Segment by Region
Rest of the World
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