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 #12 - /htm/free_file_sharing.php
  

1/6/16

 

Data is from December 6th, 2014 - January 6th, 2016

 

Page Performance

 

Sitewide Average

  • Bounce rate - 30.86%
  • Avg. Time on page - 1.38 minutes

 

Landing Page Performance

 

 

 

Keywords

 

best file sharing program

best file sharing programs

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best free online file storage

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collaborative file sharing

create a file sharing website

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direct link file hosting

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Keyword Density count for keyword list

 

 

 


 

 

Make sure that bottom CTA leads to: https://www.keepandshare.com/business/registration.php?form=email

 

Remove any mention of Free Trial (RTB in btf box)

  • A/B test - CTA in section hero
    • Original - Open My Free File Sharing Account Now
    • Variation 2 - Start Uploading Files
    • Variation 3 - Use It Free
    • Variation 4 - Go To My Account
Link: /htm/free_file_sharing.php Link: /htm/free_file_sharing_ab2.php Link: /htm/free_file_sharing_ab3.php Link: /htm/free_file_sharing_ab4.php

Notes:

Notes: 

Notes: 

Notes: 

 

Duration of test: January 12th - January 22nd

 

 

 

 

Notes:

  • Variation 3 was disabled four days before the end of the experiment
  • Experiment ran for 11 days
  • Variation 4 was the winner
    • had the highest number of free Basic conversions
    • did not have the highest number of overall conversions
      • But since this page focuses on free Basic, I think it's fine to keep Variation 4 as the winner
      • Lessons chance of people accidentally signing up for something they didn't want
    • Had 31 total events
      • 24 events were on the CTA in the section hero
      • 7 events were clicks on the "Plans & Pricing" page in the footer
  • Variation 2
    • Had 64 total events
      • 38 events on the CTA in the section hero
      • 24 events on the video
      • 2 events on blue " Keep&Share app for iOS devices" link

**Page changed to variation 4**


1/22/16

 

Changes to page: 

  • Change BTF Box CTA to free Basic, NOT free trial
  • Make sure that event tracking is on BTF box in footer

 

New A/B test

  • A/B test - CTA in section hero
    • Original - Go To My Account
    • Variation 2 - Get My Free Account
    • Variation 3 - Open My Free Account

 

Link: /htm/free_file_sharing.php Link: /htm/free_file_sharing_ab2.php Link: /htm/free_file_sharing_ab3.php

Notes:

Notes: 

Notes: 

 

Duration of test: January 25th - February 4th

 

 

 

 

Notes:

  • This experiment ran for 11 days
  •  Original variation was the winner
    • Had the highest free Basic conversion
    • Had the highest overall conversion
    • Had the lowest bounce rate
    • Had the highest number of events (99)
      • Most people clicking on the video (60)
      • Clicking on the section hero CTA (26)

**Page kept as original**


2/5/16

 

Page edits:

  • coded special characters
  • added "email us" button to upper right-hand corner
  • both CTAs go to free basic path
  • fixed FA icons that were showing green
  • added alt tag to video

3/7/16

  •  A/B test - headline
    • Original - Free File Sharing
    • Variation 2 - The Best Free Online File Storage
    • Variation 3 - Secure Storage Online for All of Your Files
    • Variation 4 - Store & Share Your Files in One Secure Location 
Link: /htm/free_file_sharing.php Link: /htm/free_file_sharing_ab2.php Link: /htm/free_file_sharing_ab3.php Link: /htm/free_file_sharing_ab4.php

Notes:

Notes: 

Notes: 

Notes:

 

Duration of test: March 8th - March 29th

 

 

 

 

Notes: 

  • This test ran for 22 days
  • Variation 4 was the winner
    • Had the highest free Basic conversion rate
    • did not have the highest overall conversion rate
      • since this page focuses on free basic creation, this is why variation 4 is the winner
    • had the lowest bounce rate
  • Events
    • 40 clicks on video
      • This means we need to update the video
    • 27 clicks on CTA in section hero
    • 6 clicks on CTA in BTF box

 **Page changed to variation 4**


3/29/16

  • A/B test - Trustpilot widget
    • Original - No Trustpilot
    • Variation 2 - Drop-down widget
    • Variation 3 - Slider widget
    • Variation 4 - List widget
Link: /htm/free_file_sharing.php Link: /htm/free_file_sharing_ab2.php Link: /htm/free_file_sharing_ab3.php Link: /htm/free_file_sharing_ab4.php

Notes:

 

Page as-is

Notes: 

Notes: 

Notes:

 

Duration of test: March 30th - April 25th

 

 

 

 

Notes:

  • This test ran for 27 days
  • Winner is Variation 3
    • had the highest free Basic conversion rate
    • did not have the highest overall conversion rate
    • did not have the lowest bounce rate
      • Variation 2 also did very well
        • Next test should be the sign-up in the header
        • would also have trustpilot starts below signup, which may also improve conversions
  • Events
    • 30 clicks on CTA in section header
    • the rest of the events are evenly spread over the rest of the page

**Page changed to Variation 3**


4/25/16

  • A/B test - Signup in BTF box
    • Original - BTF box as is
    • Variation 2 - Signup field in BTF box
Link: /htm/free_file_sharing.php Link: /htm/free_file_sharing_ab2.php

Notes:

Notes: 

 

Duration of test: April 27th - May 16th

 

 

 

 

Notes:

  • This test ran for 20 days
  • Variation 2 was the winner
    • Had the highest free Basic conversion rate
    • Did not have the highest overall conversion rate
      • Since this page focuses on free Basic, this is fine
    • Has the lowest bounce rate

 **Page changed to Variation 2**


5/16/16

  • A/B test - Page headline
    • Original - Store & Share Your Files in One Secure Location
    • Variation 2 - Upload & Share Your Files Online For Free

    • Variation 3 - Superior Online File Storage And Sharing

    • Variation 4 - Easily Store Files Online in One Safe Location

Link: /htm/free_file_sharing.php Link: /htm/free_file_sharing_ab2.php Link: /htm/free_file_sharing_ab3.php Link: /htm/free_file_sharing_ab4.php

Notes:

Notes: 

 Notes: 

 Notes: 

 

Duration of test: May 23rd - July 5th

 

 

 

 

 

Notes:

  • This test ran for 44 days
  • Variation 4 was the winner
    • had the highest free basic conversion rate
    • had the highest overall conversion rate
    • did not have the lowest bounce rate

**Page changed to variation 4**


 7/5/16

  • A/B test - headline
    • Original - Easily Store Files Online in One Safe Location
    • Variation 2 - Upload & Share Your Files Online For Free
    • Variation 3 - Superior Online File Storage And Sharing
    • Variation 4 - Easily Store Files Online in One Safe Location
Link: /htm/free_file_sharing.php Link: /htm/free_file_sharing_ab2.php Link: /htm/free_file_sharing_ab3.php Link: /htm/free_file_sharing_ab4.php

Notes:

Notes: 

 Notes: 

 Notes: 

 

Duration of test: July 11th - September 29th

 

 

 

 

 

Notes:

  • This test ran for 81 days
  • Variation 3 was the winner
    • highest free Basic conversion rate
    • highest overall conversion rate
    • has the highest bounce rate
      • meaning that people are looking for something on this page they're not finding?
  • This test ran for so long because I was waiting for all variations to get more than 100 sessions

**Page changed to Variation 3**


 

 

**NOTE: Has one of the highest bounce and exit rates of external pages (as of 1/28/16) 

 

Headlines

 

 

 

Store And Share Your Online Files For Free

 Securely Store And Share Files Online For Free

 

**Should also test headline size - seems small

 

 

RTB

 

Original - Get your file sharing account in Seconds

No charge. Unsubscribe anytime.
We will email you a link to your account in seconds

Get started in seconds!

 

 

 

 


Creation date: Sep 15, 2015 9:58 am     Last modified date: Sep 29, 2016 3:38 pm   Last visit date: Nov 24, 2016 7:43 am     link & embed ?...
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