With more than sixty five percent of Aussie households home to a pooch, one of the highest rates in the world, there's no denying we are a nation of pooch lovers.
And also there's also no doubt that we see them as a memeber of the family rather than just an animal, with a study by PIA Australia showing that only fifteen percent of pet owners would reduce spending on their dogs if their income fell.
The research also revealed that before reducing on their pooch's expenses, forty five percent of pet owners would look at strategies to decrease their power consumption; forty nine percent would cut down on their own essentials, thirty four percent would use more affordable products and seventeen percent would ever consider applaying for a second job.
So, regardless of how you look at it, pets are big business, and local business are cashing in. Gone are the days of feeding your pooch 50c cans of chicken, or throwing your dog a dried up bone as a treat.
The last few years has seen a whole new kind of small establishments stocking, pooch clothes, doggie spas, and even luxurious pet products.
One such lavish store is Melbourne small business, Tech Cave. An online-only shop, Tech Cave has a range of designer dog collars for your four-legged friends including Louis Vuitton, Gucci, and more!. They also have high-tech products such as USB Rechargeable LED dog collars, GPS tracking devices, and no stink water-resistant dog collars.
And the pet industry keeps on expanding too, from practical and handy items such as squeaky toys, slow feeding bowls, and rainproof dog houses, to the downright unnecessary; a $2000 18K gold-thread dog collar; Swarovski crystal leads that can cost up to $900, Roberto Cavalli-designed pooch clothes and $100 bottles of doggy perfume called Hot Puppy.