In our article published by Enchant Agency https://www.enchantagency.com/blog/unlocking-email-marketing-segmentation-personalisation , we explore the power of email marketing segmentation and personalization. We highlight the importance of dividing your email list into targeted segments to create more relevant and engaging content. Practical strategies for demographic, behavioral, psychographic, and engagement-based segmentation are discussed, along with the benefits of personalized campaigns such as higher open rates and increased conversions. For a comprehensive guide, read the full article on Enchant Agency's blog: Unlocking Email Marketing Segmentation and Personalisation.