Sometimes it's enough to change the button text or simplify the form, and sometimes you need a new approach to design. There is no universal recipe, but testing always helps to understand what works best. The main thing is not to overload the landing page and make it convenient.

Optimizing a landing page is one of the fastest ways to increase the number of applications without increasing the advertising budget. First of all, you should pay attention to the clarity and simplicity of the page: the key offer should be clear and stand out visually, and the application form should be as short as possible. Sometimes even small changes, such as reducing the number of fields in the form or adding a CTA button higher up on the page, can noticeably increase conversion rates. It's also important to analyze how users interact with the landing page. You can use https://conversionrate.store/cro-audit/ to do this - it helps identify weaknesses and suggests specific improvements. Often improvements include adding social proof (testimonials, case studies), optimizing loading speed, changing headlines and testing different versions of CTA buttons. Another good practice is testing.

What changes to the landing page could lead to an increase in bids? I have a feeling that the current website is not working at its full capacity - it seems that there is traffic, but not everyone leaves requests. Maybe it's the content, maybe the request form is too complicated, or maybe the page structure needs to be changed. I'm curious, what techniques really work?