To make sure your calendar, event reminders, and other features are always
correct, please tell us your time zone (and other details) using the
drop-down menus below:
Set Date/Time format:
In 12 Hour format the hours will be displayed as 1 through 12 with “a.m.” and “p.m.”
displayed after the time (ex. 1:00p.m.). In 24 hour format the hours will be displayed as 00 through 23 (ex. 13:00).
You can always change your time zone by going to your Account Settings.
Use the dropdown menu to view the events in another time zone. The primary time zone will be displayed in parentheses.
Use the dropdown menu to view the events in another time zone. The primary time zone will be displayed in parentheses.
Visiting Charles Fortsman(username: inkwave)
Create a new Discussion Topic
Tag
Please wait...
Select a Color
Manage Applications
Check the items that you want displayed. Uncheck all to hide the section.
Calendars
Files
Addresses
To Dos
Discussions
Photos
Bookmarks
The “Switch Navigator” button will no longer be available after February 14, 2017.
Please learn more about how to use the new Navigator by clicking this link.
Email Copywriting Tips 2025: How to Craft Emails That Get Results
Creation date: Jun 2, 2025 10:45am Last modified date: Jun 2, 2025 10:45am Last visit date: Jan 6, 2026 4:09am
3 / 20 posts Displaying comment thread
Jun 2, 2025 ( 1 post, 2 replies latest Dec 30, 2025 )
6/2/2025
10:45am
Charles Fortsman (inkwave)
Writing effective emails in 2025 means focusing on authenticity, relevance, and simplicity. One of the top email copywriting tips 2025 is to strike the right tone—friendly, conversational, and aligned with your brand. Audiences today don’t want to feel like they’re reading a sales pitch; they want to feel like they’re part of a conversation. Whether you're writing to new leads or loyal customers, your tone should feel human and approachable. Avoid jargon, use short sentences, and write as if you're talking directly to the reader.
Subject lines still make or break your email performance. In 2025, the most successful subject lines are short (ideally under 45 characters), clear, and emotionally engaging. Use personalization—like the reader’s name or recent activity—to make the subject feel relevant. Adding urgency or curiosity can also boost open rates, but avoid misleading phrases or clickbait. Think about what your audience actually cares about and reflect that in your headline. Complement it with strong preview text that expands on the subject and hints at what’s inside.
When it comes to calls to action (CTAs), clarity is king. Your CTA should stand out, be easy to understand, and give the reader a reason to click. Instead of generic phrases like “Submit” or “Click here,” use action-driven language like “Download your free guide” or “Get your discount now.” Make sure the CTA is visible, ideally placed both near the top and bottom of the email, and visually distinct with a button or bold color. Don’t overwhelm readers with multiple CTAs—one clear goal per email is best.
To bring it all together, make your message flow naturally: grab attention with your subject line, keep interest with a relatable tone, and close with a strong CTA. These email copywriting tips 2025 help you connect with your audience in a way that feels real—and gets results. Keep testing, learning, and adjusting to match your readers’ behavior, and your emails will not only be read—they’ll drive action.
In 2025, effective email copywriting is less about flashy language and more about clarity, relevance, and trust. With inboxes more crowded than ever, emails need strong subject lines, concise messaging, and a clear call to action. Personalization based on user behavior and search intent also plays a major role in getting higher open and click-through rates.
One often underestimated factor is SEO-style proofreading, even for emails. While emails aren’t indexed like web pages, the same principles apply: clean structure, correct grammar, consistent tone, and keyword relevance. Proofreading helps remove small errors that can reduce credibility or trigger spam filters, especially when emails reuse content from blog posts or landing pages. SEO-focused proofreading ensures that messaging stays aligned with brand keywords, marketing goals, and user expectations.
In short, emails that get results in 2025 are not just well-written but well-edited. Combining smart copywriting with proper proofreading improves readability, professionalism, and conversions—turning emails into a reliable growth channel rather than just another notification in the inbox.
8:37am
Ezra Ball (ezraball100)
In 2025, competitive websites rely on SEO proofreading to refine their content before and after publication. It’s the final quality check that turns average text into search-friendly, trustworthy content that performs better in rankings and delivers long-term organic results.
Attach this discussion to an event, task, or address
You can attach a link to this discussion to an event in your Calendar, a task in your To Do list or an Address. Check the boxes below for the data you want to
bring into the event’s or task’s description, and then click “Select text to copy” to have the next event or task you create or edit have the discussion text and link.