To make sure your calendar, event reminders, and other features are always
correct, please tell us your time zone (and other details) using the
drop-down menus below:
Set Date/Time format:
In 12 Hour format the hours will be displayed as 1 through 12 with “a.m.” and “p.m.”
displayed after the time (ex. 1:00p.m.). In 24 hour format the hours will be displayed as 00 through 23 (ex. 13:00).
You can always change your time zone by going to your Account Settings.
Use the dropdown menu to view the events in another time zone. The primary time zone will be displayed in parentheses.
Use the dropdown menu to view the events in another time zone. The primary time zone will be displayed in parentheses.
Visiting Charles Fortsman(username: inkwave)
Create a new Discussion Topic
Tag
Please wait...
Select a Color
Manage Applications
Check the items that you want displayed. Uncheck all to hide the section.
Calendars
Files
Addresses
To Dos
Discussions
Photos
Bookmarks
The “Switch Navigator” button will no longer be available after February 14, 2017.
Please learn more about how to use the new Navigator by clicking this link.
Email Marketing Personalization Tips: How to Use Segmentation and Dynamic Content to Stand Out
Creation date: Jun 6, 2025 8:28am Last modified date: Jun 6, 2025 8:28am Last visit date: Jun 16, 2025 8:18pm
1 / 20 posts Displaying comment thread
Jun 6, 2025 ( 1 post )
6/6/2025
8:28am
Charles Fortsman (inkwave)
In 2025, cutting through the noise of crowded inboxes requires more than clever subject lines—it demands true personalization. One of the most effective email marketing personalization tips is to start with smart segmentation. Instead of blasting the same message to every subscriber, divide your audience into meaningful groups based on actions, preferences, location, or purchase history. For example, first-time buyers can receive welcome offers, while repeat customers might get early access to new products. This targeted approach ensures your emails are relevant, timely, and more likely to drive engagement.
Once you’ve segmented your list, dynamic content allows you to tailor the message even further—within the same email. With dynamic content blocks, you can show different images, product suggestions, or messages based on each recipient’s profile. A travel brand might promote beach getaways to one user and mountain escapes to another, all within the same campaign. Dynamic personalization also lets you display real-time updates like weather-based deals or inventory levels. This level of customization not only grabs attention but also builds a stronger, more personal connection with your audience.
To get started with these email marketing personalization tips, you don’t need to overcomplicate things. Use your existing CRM or email platform to segment users by simple data points such as sign-up date, past purchases, or engagement level. Then, gradually experiment with adding dynamic elements like first names, product categories, or location-specific deals. Test and analyze your results to learn what resonates with each group. As your strategy matures, personalization can move from a basic marketing tool to a powerful driver of customer loyalty and revenue.
Attach this discussion to an event, task, or address
You can attach a link to this discussion to an event in your Calendar, a task in your To Do list or an Address. Check the boxes below for the data you want to
bring into the event’s or task’s description, and then click “Select text to copy” to have the next event or task you create or edit have the discussion text and link.
