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Visiting Leo Vincey(username: leovincey40)
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Choosing the right attribution model with S2S tracking
Creation date: Jul 9, 2025 10:16am Last modified date: Jul 9, 2025 10:16am Last visit date: Dec 3, 2025 3:19am
3 / 20 posts Displaying comment thread
Jul 9, 2025 ( 1 post, 2 replies )
7/9/2025
10:16am
Leo Vincey (leovincey40)
I've just moved from pixel tracking to server-to-server tracking. It's more accurate, but I'm a bit lost when it comes to setting up attribution models. Multi-touch, first-click, last-click — they all have pros and cons. What’s your experience using attribution with S2S?
3:33pm
Daniel Brian (calios)
Attribution’s always been tough. Even with better tracking, choosing the right model depends a lot on your funnel length.
3:58pm
Rosay Rosay (rosay)
I ran into this when scaling our Facebook and Google Ads. S2S tracking is awesome for consistency, but attribution still depends on how you interpret the data. I finally settled on a hybrid model after reading attribution modeling with server-side tracking. It explains how to test different attribution windows and why last-click might not show the full picture in longer sales cycles. With the new setup, I can see exactly where touchpoints contribute and optimize accordingly. Conversions didn’t just increase — our budget got used more efficiently. Highly recommend defining attribution rules early in your S2S journey.
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