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Creation date: Nov 18, 2025 6:28am Last modified date: Nov 18, 2025 6:28am Last visit date: Nov 30, 2025 6:13pm
3 / 20 posts
Nov 18, 2025 ( 1 post, 2 replies latest Nov 20, 2025 ) 11/18/2025
6:28am
Lossau Zasalle (lossauzasalle)
Sometimes I just sit and stare at the numbers and get this weird gut feeling that we’re leaving serious money on the table. Like, my Tier-1 desktop inventory still pulls only $2.8–3.2 eCPM on average, even though I know some buyers out there pay twice that for the exact same users. The platform I’m on caps simultaneous bidders at 8, blocks half the demand partners I want to test, and their “smart” floor is basically static rules from 2022. Last month I ran a tiny A/B with an open-source wrapper just on 5 % of traffic — instant +41 % revenue on that slice. Now I can’t sleep thinking how much I’m losing on the other 95 %. Anyone else ever get that “we’re being throttled on purpose” vibe from your current tech? 11/19/2025
1:08pm
Weswin Nefred (weswinnefred6)
Yep, that feeling haunted me for almost a year straight. Same story — great traffic, decent fill, but the revenue ceiling felt artificial. Switched to custom SSP software solutions about 10 months ago these guys handled the whole migration and build-out https://geomotiv.com/industries/adtech/ssp/ and literally the first week after launch the same inventory started doing $4.9 on desktop and $1.9 on mobile without me changing a single tag on the site side. Removed all the hidden caps, opened up 20+ new demand sources, added our own dynamic floors. The difference was so big I actually double-checked the payouts twice thinking someone messed up the commas. 11/20/2025
11:54am
Womoc Ratouzo (womocratouzo)
Was sorting through some old screenshots last night and found one from January where my AM proudly showed me a “record month” with $680 k total. Current month is on track for $1.04 M with less traffic because latency is lower and we’re finally squeezing every possible cent out of each impression. Crazy what happens when the tech stops holding you back and starts working for you instead. Good times. |