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What to look for in a Great Product Review Websites

Product Review sites abound on the internet, but they're far from all being like in regard to honesty and reliability. Many product review sites seem to be unprejudiced at first glance, but further inspection indicates their true intent: to only support products positively, so they can make money via affiliate links. 


Here are a few habits to assess if a site and its owner(s) are only in it for the money, or if they offer straightforward truly neutral, consumer-oriented product reviews:


1. Who Runs the Site? A genuine review site will have an About/Bio/or Info page that details who owns the site (and oftentimes why they started it.) Too many websites that claim to be 'product review' sites are actually run by affiliates posing as "honest" reviewers, when in fact their sole intent is to only advise every product they write about. For more info visit here:


2. Does the Website Review an Array of Products or Only One? A site that reviews a variety of products is more likely to be neutral and a true review site than a site where only a single product is reviewed. Why would someone go to the trouble of building a site for only one product and then give it a negative review? Of course the review will be positive (although at times they might throw in a negative comment or two to give the appearance of being impartial.)


3. Do the Reviewers or Site Owners Purchase The Products Themselves? This is a critical factor for review integrity. Just like scientific studies, there is a strong proclivity towards favorable bias of a product if the reviewer did not pay for it himself. The fact that a reviewer pays for the product(s) him or herself speaks volumes about their impartiality and ability to remain objective during the course of the review.


4. Do the Reviewers Have Only Positive Things to Say about the Products They Review? A truly neutral product review site will have both positive and negative reviews. If all the reviews on a site are glowing, and every product is endorsed, then there's a good bet that the reviewer is serving his own interests instead of those of the consumer.


5. Does the Review Headline Use the Word 'Scam'? This is a classic tactic used by many unscrupulous reviewers to utilize keywords in the title as well as to give the appearance of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - because it utilizes the keyword phrase in the title, as well as that phrase will mirror what people type in the search box when they have questions about a product.


Remember that honest product review sites do exist. As a a consumer, you need to evaluate a site's integrity before you trust its reviews. For reviews you can always trust, visit to safely explore the online marketing jungle.

Creation date: Aug 10, 2020 1:44am     Last modified date: Aug 10, 2020 1:44am   Last visit date: Jun 10, 2024 7:38am