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Creation date: Jul 31, 2025 2:18am Last modified date: Jul 31, 2025 2:18am Last visit date: Dec 2, 2025 1:48pm
1 / 20 posts
Aug 30, 2025 ( 1 post ) 8/30/2025
4:17am
Brian Tim (briantim)
Finance is usually portrayed as rational, governed by logic, data, and hard numbers. Investors pore over charts, analysts issue forecasts, and economists build models of markets. Yet beneath the surface, superstition plays a surprising role in shaping financial decisions. From traders wearing “lucky ties” on Wall Street to entire cultures avoiding certain numbers, financial behavior often bends to irrational beliefs. The phenomenon is not unlike gamblers in a F1 casino tapping on glowing slots before pulling the lever—rituals that offer no mathematical edge but provide psychological comfort. One of the clearest examples is the influence of numbers. In Western cultures, the number 13 is avoided to the point that many buildings skip the 13th floor. This superstition carries into finance: IPOs or bond offerings rarely launch on the 13th, with some firms even delaying deals to avoid the date. In East Asia, the number 8 is considered extremely lucky because it sounds like the word for wealth in Mandarin. A 2014 Economic Journal study revealed that Chinese license plates and phone numbers containing multiple eights sold for premiums up to 20 times higher. On the flip side, the number 4, associated with death, is avoided in financial documents and product pricing. Market rituals are equally pervasive. Traders often cling to personal lucky charms—wristbands, cufflinks, or routines believed to “influence” outcomes. A 2017 Journal of Behavioral Finance survey found that 28% of active traders admitted performing some form of ritual before making high-stakes trades. These actions have no impact on outcomes, yet they reduce anxiety by creating a sense of control in unpredictable environments. On Reddit’s r/investing, users frequently joke about wearing “lucky socks” during volatile trading days, turning superstition into a community in-joke that nonetheless shapes real behavior. Superstition also drives investment patterns in broader culture. In China, companies pay millions to secure stock codes with “8” in them, believing it will attract investors. The Hang Seng Index has seen spikes in activity when aligned with dates containing auspicious numbers. Meanwhile, Western markets sometimes experience self-fulfilling prophecies tied to “Friday the 13th,” where traders’ wariness reduces activity, subtly shifting outcomes. These patterns highlight how collective superstition can influence entire economies, not just individuals. Even seasoned professionals are not immune. Nobel laureate Daniel Kahneman’s work in behavioral economics shows how cognitive biases—including magical thinking—shape decision-making. Investors often interpret streaks of good or bad luck as meaningful, adjusting strategies based on patterns that exist only in imagination. This mirrors the gambler’s fallacy: assuming a roulette wheel that has landed red several times is “due” for black. A 2020 Journal of Economic Behavior study found that financial professionals, despite training, still displayed superstition-driven choices in simulated markets. Social media amplifies these beliefs. TikTok’s #MoneyManifestation trend, with billions of views, promotes rituals like writing affirmations on paper or carrying crystals during investments. While mocked by skeptics, participants report genuine confidence boosts. Confidence itself can influence outcomes: a 2019 Statista survey revealed that 36% of retail investors felt “luck rituals” helped them hold onto risky positions longer. Whether objectively rational or not, belief alters behavior, and behavior moves markets. Critics argue that superstition undermines rational investing, leading to poor decisions. Chasing “lucky stocks” or delaying trades for symbolic reasons can cost opportunities. Yet defenders note that rituals can serve as stress management tools, calming decision-makers in high-pressure environments. Like athletes repeating pre-game routines, financial superstition may function less as magic and more as psychology. Cultural differences reinforce the point. In India, the festival of Diwali is considered an auspicious time to make investments, with markets often surging during the holiday. In Japan, rituals tied to Shinto shrines are performed by traders seeking good fortune. These practices merge tradition with finance, proving that superstition is not an anomaly but a cultural constant. Ultimately, superstition in finance reminds us that markets are not just numbers—they are human systems, driven by emotion, culture, and belief. While algorithms and data dominate headlines, investors still knock on wood, wear lucky charms, and follow rituals before major trades. Just as players in a casino tap the slot machine before spinning, financial actors find comfort in superstition. The outcomes may be random, but the rituals make uncertainty bearable. |