A lot of firms are trying to integrate AI into their marketing workflow, but many end up with content that feels mechanical or inaccurate. We want efficiency, but not at the cost of sounding generic or losing the nuance that legal topics require. What’s the right balance here so that AI supports the work instead of diluting it?

Hi! I would like to consult with you about choosing a Digital Marketing Agency in the USA. There are a huge number of agencies on the market now, and each has its own strengths - some focus on SEO and search engine promotion, others offer a full range of services from content marketing to SMM and targeting. But here's what's really confusing: many agencies talk beautifully about their results, but in reality it turns out that there are no real cases and transparency. Please share your experience: what did you pay attention to when choosing an agency to avoid making a mistake? And what, in your opinion, is more important - creative ideas or real analytics and measurable results?