At a depth of 30 metres in the Java Sea, Indonesia, divers recovered a three-tonne discarded fishing net from coral debris - its nylon fibres will, in six months' time, become the strap of the Rolex Submariner “Defender of the Seas” 2025. The strap of the Rolex Submariner ‘Ocean Defender’ collection. This diver's watch is no longer just a tool for conquering the sea, but also a letter of distress from the depths. The creation of each ‘Defender of the Seas’ strap begins with the collaboration of 12 ocean clean-up organisations around the world. Developed in conjunction with the Dutch environmental organisation The Ocean Cleanup, Rolex's ‘Fishing Net Tracker’ uses satellite tags and sonar to locate sunken derelict fishing nets on the seabed. These ‘ghost nets’ kill more than 100,000 marine organisms each year, but are ideal for recycling because of their high-purity nylon (corrosion- and salt-resistant).
‘This is the ultimate revenge for marine litter,’ says project leader Marine fake rolex watch Biologist Dr. Sylvia Earle, ’Fishing nets that once killed life are now timepieces that guard the oceans.’
For every Ocean Guardian sold, Rolex will donate 10 per cent of the sale price (approximately CHF 9,000) to the Great Barrier Reef Foundation of Australia. Rather than simply making a grant, the funds will be invested in the ‘Coral Bank’ programme - a 3D-printed calcareous skeleton that will be used to transplant artificially bred staghorn coral on damaged reefs.
‘Each watch donation corresponds to the transplantation of 25 coral plants,‘ said David Wachenfeld, the foundation's chief scientist, showing a real-time monitoring map, “We implanted each plant with an RFID chip, so that the wearer can track his or her own ”adoption’ through an app! ‘adopted’ coral growth data.’ As of August 2025, the project has rebuilt 120,000 square metres of coral communities in the Caribbean and Southeast Asian waters, with fish biomass rebounding to 83% of its pre-pollution levels.
Despite Submariner's ‘Ocean Guardian’ sustainability credentials, an independent report by the UK Carbon Trust reveals a contradiction: the carbon emissions of producing one recycled nylon strap are 1.2kg CO₂, which is 40 per cent less than traditional rubber straps, but the transport of recycled nets by air around the globe contributes 61 per cent of the total carbon footprint. 61 per cent.
More subtle is the backlash of market demand. Of the first 50,000 watches, 78 per cent of buyers admitted they tani tag heuer zegarki ‘never been involved in environmental activities’. Luxury analyst Clara Rivaz notes: ‘Consumers are paying an ethical premium for an environmental status symbol. This creates a subtle tension with Rolex's substantial environmental initiatives.’
To prove that recycled materials do not compromise professional performance, Rolex sent three prototypes to the Challenger Deep in the Mariana Trench. At a depth of 11,000 metres and at an extreme pressure of 110 MPa, the straps underwent 72 hours of testing and showed only 0.03% elastic deformation. This is thanks to a ‘bionic water-locking coating’ developed by materials scientists - which mimics the porous structure of the bone needles of deep-sea sponges and forms a hydrated protective film at the molecular level, keeping the nylon fibres at a constant water content of 12 per cent and avoiding embrittlement caused by repeated wet and dry cycles.
‘It exceeds even the water resistance standards of the first Submariner in 1953,’ wrote diving engineer Philippe Cousteau Jr. in his test log, ’When a mechanical watch becomes an extension of the ecosystem, precision timekeeping has a beyond-physical-time When a mechanical watch becomes an extension of the ecosystem, precision timekeeping takes on a meaning beyond physical time.’
The environmental group Eye on Earth accused Rolex of ‘shifting the spotlight’ by investing 12 million Swiss francs in environmental marketing when the brand produces only 3.5% of the total amount of recycled material used in plastics throughout the year. In response, Rolex's CEO said that the ‘Guardian of the Seas’ was the first step in a five-year falsos patek philippe relojes plan to increase the proportion of recycled metal to 40% by 2026.
It is worth paying attention to, rival Omega launched the same period of the Seamaster series ‘clean sea version’, the use of similar technology but pricing is 25% lower. The game between the two giants has given an unexpected boost to the scale of the global supply chain for recycled nylon - a 300 per cent increase in production capacity by 2025 - allowing more affordable brands to join the battle for the oceans.
When the Submariner's ceramic bezel scale points to 12 o'clock, it's not just a measure of a diver's oxygen reserve, it's an industry's environmental countdown. From the salvage of ghost nets to the compounding of coral banks, this watch proves that perhaps the most profound luxury revolution begins with the humblest repayment to the planet. 

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