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The role of social selling in shaping B2B relationships

Creation date: Aug 12, 2025 10:28pm     Last modified date: Aug 12, 2025 10:28pm   Last visit date: Dec 3, 2025 9:48pm
3 / 20 posts
Aug 12, 2025  ( 1 post, 2 replies latest Aug 14, 2025 )  
8/12/2025
10:28pm
Jason Foden (jasonfoden)

Looking at the fast-paced changes in sales strategies, it’s becoming more obvious that traditional cold outreach is losing its power. Conversations are moving online, and relationships seem to form before the first call is even booked. Wondering how social selling will evolve in the next few years, especially for B2B tech founders and CEOs. What skills should we invest in today to stay ahead?

8/13/2025
6:02am
Martin Harris (martinharris2706)

A lot of B2B tech leaders have moved away from transactional approaches to engage clients through meaningful conversations. One has to establish trust while demonstrating industry leadership through appropriate networks to drive brand success. New data shows that LinkedIn platform mastery turns leads into improved quality leads and accelerated sales cycles. The application of Social selling towards business operations demonstrates benefits for CEO and founder executives as well as sales leaders. Establishing this practice throughout your organization leads to enhanced readiness for the upcoming digital-first sales revolution.

8/14/2025
12:15am
Jin Watkins (jinwatkins1)

The sales approach is strongly shifting in the direction of relationship-first selling across competitive market spaces. Genuine audience engagement content created by businesses leads to superior retention together with better referral metrics. Presence in relevant conversations becomes an essential professional skill for today's market.