The turning point for us was realizing that increasing traffic alone would not fix weak conversion if the messaging and landing experience did not match. We needed someone to look at the customer journey as a connected system instead of optimizing one campaign in isolation. That is why we decided to hire an ecommerce marketing agency that could evaluate the paid, creative, and conversion sides together. Once the strategy became more coordinated, our reports were much easier to interpret because we could connect campaign changes to what happened after the click. I also liked having clearer priorities instead of testing too many unrelated ideas at once. For us, better alignment made a bigger difference than simply spending more.