I’m guessing you’re asking this to save money, but I think if you’ve got the budget, it’s worth reaching out to a solid design agency. A list of reliable UI/UX specialists and agencies is worth checking out here: https://www.lazarev.agency/articles/best-digital-design-agencies. Overall, I think an experienced specialist could handle a small site on their own. But on the other hand, a team of pros can give you way more.

But in general, would just one specialist I find on a freelance site be enough to handle web design? I don’t really get what all the steps are, how hard they are to do, if you need super specialized people or whatever.

Before UITop, we had already worked with several designers, but no one could "hit the mark". Sometimes too creative, sometimes too formulaic. But Uitop found the perfect balance — modern, convenient, with a focus on business goals. They did not just change the appearance, but rethought the user behavior in the product. We got a clear architecture, simple onboarding, and ease of use in everything. Their approach is based on experience and analytics, and it feels that way. Now I can hardly even imagine how we used to work with the old interface.

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