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Eleven Sports appoints new general manager for Portugal

Creation date: May 4, 2021 11:51pm     Last modified date: Aug 18, 2021 2:59am   Last visit date: May 23, 2024 9:57pm
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May 4, 2021  ( 1 post, 2 replies latest Jan 19, 2023 )  
Erik Jason (erikjasonus): edited 8/18/2021 2:58am

The broadcast on the social network of the French Super Cup game between Paris Saint-Germain and Monaco, coached by the Portuguese Leonardo Jardim, is described by the non-executive director of the company as "a defining moment in the digital era of sports broadcasts in the national market".

"It's a novelty in the Portuguese market, there hasn't been any transmission of an official game on social networks yet," Pedro Pinto told the Lusa agency, adding: "In Portugal, everyone who has Facebook will be able to see the game on the open channel and interact with it. the commentators".

Pedro Pinto explained that the broadcast on Facebook of the game, which will be played in China, was a way for the company not to deprive fans of moments of good football.

"We didn't want fans of big football matches to lose this game just because Eleven Sports doesn't start broadcasting until the 15th, so we've streamlined this solution. We think it's a great way to bring the new product to fans, of being with them, on their networks, on their platforms, on their accounts," said Pedro Pinto.

The British company's non-executive director described the broadcast of the match, which is being played in Shenzhen, China, as "a preview of the regular broadcasts" and admitted to broadcasting more matches on the same network by 15 August.

"Eleven Sports wants to start in a different way, we think it is an original and dynamic way to start spreading magic in the Portuguese market", said Pedro Pinto about the broadcast of the meeting, which is scheduled to start at 13:00 (hours of Lisbon).

Pedro Pinto guaranteed that the company does not fear the reaction of the public to this form of transmission, considering that "the Portuguese public is an expert in social and digital networks, is very used to consuming content on social networks, such as Facebook, Instagram, and Twitter".

Eleven Sports has the rights to broadcast the UEFA Champions League, and the football leagues of Spain and France, among others.

The British company is about to enter the Portuguese television market, through a distribution agreement with the Portuguese telecommunications operator NOWO, which will guarantee the distribution of the channels in Portugal.

The global sports operator, which offers much of its content online, is already present in several countries.


Read more: ptv sport live

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