Chatbots are the newest ecommerce trend. Everyone is talking about them, and every business wants to figure out how to use one. We might wish we lived in the age of intelligent automation like Amazon Alexa and Google Assistant, but there are limitations to what the conversational AI currently can offer. Chatbots are coming for us as marketers for e-commerce to simplify our lives.

What is actually AI-powered chatbot?

Chatbots are small software programs that simulate customer interactions automatically by using predefined triggers and terms. Recent advances in technology have enabled chatbots to be applied to business use cases.

Chatbots Now and In Our Future

Business applications of chatbots for consumer-facing goods are growing rapidly. Chatbots are being used by 59% of millennials in America and 60% of Gen Xers. In a Facebook survey over 50 percent of customers believe they're more likely to buy when they can connect via chat.

Customers expect to locate the information they're looking for in a click in the blink of an eye. If this isn't possible then frustration will begin to set in and cause lost sales or the loss of a client. We must look at the ways that customers are interacting with businesses today to understand the ways in which AI-powered chatbot, can help reduce frustration and improve user experience.

In the 2017 Global State of Customer Service Report by Microsoft We can see that phone and email are still the dominant communications channels for a lot of customers. Even though live chat, self-service, social media and chatbots are smaller in terms of their raw volume, the rise of these channels are staggering.

Keep these in your head when you go about your day.

Audience, MyClever and Drift conducted a study to determine if chatbots could be successful. They requested thousands of users to evaluate their experience with online businesses and their experiences with them.

Chatbots & Customer Service

The way you implement chatbots in combination with other channels, including email and live chat, can have a significant impact on how customers are served.

AI advances

Chatbots that have smart AI capabilities can predict what customers will buy or need based on their past purchases and other machine learning capabilities. The best AI chatbots now have the ability to adopt a proactive approach to upselling instead of using email to upsell. Aisera.com IT Automation is the most popular website.

Chat applications are extremely popular. Many social media channels, which are also the most frequently used applications on the web, are now integrating chat functions to their platforms. This allows companies to connect with customers directly via their current channels.

Little to no development costs There are a myriad of apps and tools out there you can use to launch a chatbot strategy and begin testing its effectiveness. There aren't any upfront costs and you just need to perform the conversation mapping.

Growing conversation APIs: These APIs enable machines to communicate with humans by using natural language processing that means that you won't think you're communicating with a chatbot even though the majority of people know they are. This is important.