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Mobberley: Campaign 1 - August - Hygiene
Campaign One - August
Hygiene
Key Dentist - Sam - Profile
Goal:
Appointment bookings for Hygiene
Budget:
£
Target Market / Message:
Children - Importance of instilling good habits from an early age, TB demos, Plaque/disclosing tabs demos,
Young Adults - Foundations for cosmetic makeovers, fresh breath, whiter teeth,
Older Adults - Tooth loss, keeping dental work (crowns/bridges) clean and longer lasting,
Selling Points:
Oral Health benefits of regular hygiene cleans
Airflow Stain Removal
Childrens Hygiene
Science behind gum disease - bone loss if left / losing teeth
What is invloved in hygiene cleans
Payment plans for regular hygiene
Content:
Bio on Sam
Video of Sam discussing the health benefits of regular hygiene cleans
Before and After video of stain removal
Before and after picture of stain removal
Children in chair having teeth cleaned / disclosing tablets
Patient testimonial on how great Sam is
Platforms/Placements:
Instagram
Facebook
TikTok
Youtube
Google Ads
Banner outside practice
Emails
Waiting Room - Medi Vision
Ads:
Childrens Hygiene - Picture of child in chair, discussing the importance of looking after baby teeth and good habits for into young adulthood, plaque search and removal, TB demos
Young Adults - Airflow stain removal video, Payment plans for regular hygiene visits - Infographic, Before and After picture of stain removal,
Older Adults - Science behind hygine; why we need to clean our gums (bone loss = tooth loss), Patient testimonial of Sam and the service
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