Now that you know the best email marketing practices, it's time to create a solid email campaign strategy. Here are some good tips.

Get your address list in order

Segment your lists by criteria and send different versions of your newsletter to different groups of subscribers. This is critical regardless of the segmentation criteria of the list as it will be convenient for both you and your customers. In order to know which groups need a specific mailing of your product, you need an email locator for the convenience of mailing, which allows you to send out the goods they are interested in to different customers. This is for promoting the company and using getprospect.com/email-finder allows you to send your product to different customer groups. But first you need to find clients for mailing. While on the buyer's website or in social networks, you can get email from linkedin profile and sort your customers by groups. So you can not only know the needs of customers, but also send a product to interest your customer in the right product. This will add up to the convenience and productivity of your company.
The success of your campaign depends on being able to send your recipients the information they need.

Use a good em-ail provider

There are many good, affordable email service providers. Depending on what your company is doing and what is the size of your address base, you can choose the best option that suits your marketing team and will correspond to your product development plans.
With a good email service provider, you won't have any problems with email segmentation, personalizing emails, and keeping up with your mailing schedule.In addition, you can track subscriber activity and analyze the results of campaigns to improve the effectiveness of future mailings. A good email service provider integrates with other marketing and collaboration tools and automates your email campaigns so you can get fast, consistent results.

Get your emails on time

Timing is a critical element of your email marketing strategy and can seriously affect whether your subscribers read your emails or not. It is advisable to do email marketing based on the recipients' time zones rather than your own. Most email service providers allow this. For example, if you are doing a specific morning newsletter, it is important for you that your subscribers receive it in the morning in their time zones.

If all of your followers are in the same time zone, experiment with time to see what works best. By analyzing the analytics of your site and subscription forms, you can figure out when your subscribers are active so that you can launch campaigns at this exact time. Do test mailings and track results to determine the best subscriber engagement time.

Intelligent personalization

Most email subscribers nowadays know that email newsletters and email campaigns are automated. This is why it is so important to keep your email campaigns personal. Let your subscribers get a feel for the character and style of your brand in every newsletter. Take the time to personalize your email campaigns - make sure your recipients know it's important to you.

There are several ways to do this:

Refer to subscribers by name
Use cheerful, friendly greetings
Sign mailing lists (in the "From" field) with the real names of your marketing team members
Use subscriber segmentation, for example by demographics, location, or purchase history
The most important thing about personalization is to do it intelligently and economically. As in real life, when it takes some time to get comfortable with communicating with new people, subscribers need to get used to your emails.

Consider the needs of your audience

When creating your email newsletter and trying to meet the needs of your company, you shouldn't forget about the needs of the audience you serve. This is a bad approach.Remember that you are doing your mailings in order to meet the needs of your audience. Create value for her, provide her with meaningful content and personalized product recommendations. Do not engage in mailing list sales alone. Offer your audience interesting resources like ready-made templates, tools, tips, or even promotional codes for your product. Ask yourself what your subscribers care about the most, and how will your emails help them solve these problems?

A / B testing campaign

Email A / B testing (A / B testing) is testing the effectiveness of different versions of your email with minor changes to a specific element. Split testing can help you make informed, not emotionally intuitive, decisions about your marketing campaigns. Most email service providers offer split testing features that can be used to test each part of the email separately, namely:

Topic

the headline of the message
Delivery date and time
The format of the message (for example, unformatted text or HTML)
Text and images
Call to action

Control and improvement

Planning your email campaign is an art, not a science. This means that in order to achieve the best results, email marketing needs to be constantly monitored and improved. And just because email campaigns tend to work automatically doesn't mean you can forget about them. Evaluate your marketing campaigns and determine what needs improvement.Some particularly important metrics are:

Openness

Clickability

Unsubscribing

Timeliness

Effective theme

Distribution