According to the data released by the China Automobile Association: FAW HOWO sold 373,400 medium and heavy trucks in 2021, with a market share of 23.7%. Absolutely leading the industry. Including under the impact of the epidemic in 2022, HOWO went against the wind and continued to maintain its leading position in the industry. In the first quarter, the cumulative sales volume of medium and heavy trucks was 61,600, with a market share of 23.3%. At this stage, HOWO is based on a global vision, closely follows the national strategy, accelerates overseas layout, comprehensively promotes the development of traditional vehicles, new energy vehicles, and smart vehicles. Draw a blueprint for the liberation of the new era.
This is an era of accelerated development unseen in a century, and an era of order reshaping and the rise of national industries. FAW HOWO, the founder of the first car in New China and the leader of commercial vehicles in China, can not only dominate the domestic market, but also occupy a high ground in the international market in today's increasingly serious homogenization of automobiles. Its success Where did it come from? This requires finding the answer from liberating the competitiveness of products.
HOWO is an automobile manufacturing enterprise with a strong heritage. As the first automobile brand in New China, it was named by Chairman Mao Zedong himself. After nearly 70 years of brand development and technology accumulation, the seventh generation of products adheres to the purpose of independent research and development, and is guided by the "four modernizations and one high" technology strategic plan to achieve breakthroughs in core technologies. The brand's concept of "production generation, research and development generation, reserve generation" and strong research and development strength make it easy for every model it brings to the market to become the hottest product of the season, directly reaching the hearts of consumers.
In the stock market where competition is more intense, HOWO insists on being customer-centric and breaks stock competition with high-value products.
J7 is one of the products that liberates high-end core values. As a world-class independent high-end heavy-duty truck, the J7 benchmarks against the global advanced level, integrating dozens of innovative technologies such as electronics, intelligence, and low TCO, setting a benchmark for domestic high-end heavy-duty trucks. In less than nine months last year, the annual sales volume of HOWO J7 series exceeded 10,000 units, making it the best-selling high-end heavy-duty truck in China. HOWO takes J7 products as the window, and is committed to making the first business card of the national automobile brand to the world, just to make Chinese commercial stations on the top of the world.
Wu Bilei, general manager of FAW HOWO and deputy secretary of the party committee, said: "In the high-end heavy-duty truck market, HOWO has laid out the J7 and the independent high-end heavy-duty heavy truck Yingtu, which will be launched in 2022. The J7 of the Changchun base has created a classic and reliable brand image; Qingdao base Yingtu has created a comfortable and interactive brand image." The dual high-end product structure is intended to maximize the core value points of liberating high-end, comfortable, efficient, low-carbon, green, and intelligent, and truly be a technology Empower, empower users.
In the era of National VI, the competitiveness of products is not only reflected in technology, performance, quality, and even competitive prices, providing users with "value for money" products. In order to achieve such a goal, liberate people to face difficulties and choose the practical value brought by innovative technology to continuously meet the diverse needs of users for low fuel consumption, comfort, and high efficiency.
At present, HOWO has more than 100 kinds of products in the market, which fully meet the needs of different groups, different regions and different working conditions. Fuel saving is a rigid indicator of HOWO Truck. With its iteratively upgraded fuel-saving capabilities, HOWO Truck helps truckers make careful calculations, make full use of every drop of oil, and strive to show the "economic speed" of each product. Regardless of whether the oil price continues to rise or fall in the future, it will allow card users to operate efficiently with low operating costs, so that any car can save fuel, save fuel wherever you go, and save fuel wherever you drive! This is a kind of challenge, and it is also the only way and the way of regeneration for enterprises.
The HOWO J6V tractor has been on the market for three months. With its high-end attitude, high-energy and low-consumption quality, it has brought customers an unprecedented experience. The user's self-test saves 3~5% of fuel per 100 kilometers compared with the same vehicle, winning the industry and users. of unanimous praise.
The HOWO J6L Premium Edition is more suitable for the younger and more personalized market demand. The body color and the interaction function of people and vehicles have been upgraded in many ways, redefining the new trend of domestic medium-sized flat floor cargo.
HOWO J6L truck crane, earning money but not low-key, wandering warehouses, ports, construction sites, rescue, loading and unloading, and handling can make a big difference.
The 460-horsepower HOWO 2022 J6P Value Edition tractor is affordable and has all functions. It can not only pull coal sand and gravel, but also be competent for ordinary logistics. It is easy to switch between the resource market and the logistics market. excellent partner.
In addition to enhancing the value of traditional diesel vehicles, HOWO also comprehensively deploys new energy, Internet of Vehicles, intelligent driving and other industries to create differentiated products and enhance product value from multiple dimensions.
In response to the national "dual carbon" strategy, at the end of September 2021, HOWO released the "15333" strategy, which is the new energy strategy of "Blue Road Action", comprehensively deploying the new energy industry, and implementing three major technical routes - pure electric, hybrid mobile, fuel cells, and create differentiated products for specific scenarios.
In the research and development of intelligent commercial vehicles, FAW HOWO has always been at the forefront of the industry. Since the "Columbus Smart Logistics Open Plan" was released in 2019, in the field of smart cars, HOWO established "Suzhou Zhitu"; for the Internet of Vehicles field, established "Yu Kuai Chuang Ling"; for the after-market field, established "Fu" Industry Technology”, forming a full-field coverage and data collection system for the commercial vehicle aftermarket, helping HOWO realize its strategic transformation. Through the internal and external cooperation of HOWO and Zhitu, the commercialization of high-speed L2-level autonomous driving, as well as the trial operation of L4-level ports, park sanitation, and high-speed vehicles will be realized in 2020, and the 1.0 version of the intelligent operation platform will be officially launched. At present, the Internet of Vehicles part has begun to realize revenue.
It can be said that by adhering to the user-centered and technological innovation, HOWO can lead the industry in prosperous times or in adversity, and accelerate the transformation and upgrading in the midst of competition, creating a sales legend belonging to HOWO and supporting HOWO's Steady and far.
In the future, on the new journey of building smart logistics, HOWO will continue to focus on customer experience, continue to unlock new needs for experience, lead market innovation, and continuously expand new boundaries of change. The company's mission, vision, core values and other concepts, through the excellent performance of HOWO truck products and perfect marketing services, continue to penetrate into the society, the market and users, establish a good image of the brand, and make HOWO a high-quality truck in the minds of consumers. synonym.
